106 notes

On how important social media has become, Karp shared that the bulk of traffic that Tumblr sees comes from Twitter and Facebook. Not Google. This isn’t surprising, but speaks volumes about the real-time value of Tumblr. While most blogs rely on Google for the bulk of its traffic, Tumblr has carved itself a niche that is a hybrid between real-time and static content. Basically, the company has built the best of both worlds.

0 notes

What sets these brands apart in the social space? The key factor is that their messaging across all contact points consistently reflects and conveys an “idealized self” or “Me Statement” embodied by the brand — the reason that users want to be associated with it.

The reality is that most social media users choose to keep many aspects of their private selves private –- the aspects that don’t necessarily jibe with the idealized version of themselves they want others to perceive and pass along (in essence, their own private “brands”).

What draws people to affiliate publicly with a product or service brand is the desire to send a message to those in their social networks about how they want to be perceived -– their “Me Statements,” PhaseOne’s analysis shows.

0 notes

According to Bluefin Labs, the Grammys earned 13 million social comments. That breaks the record from last week’s Super Bowl and absolutely dwarfs every other entertainment event from the last year.