The Rumble

Music, Media, Business and All The Silly Things In Between

Posts tagged pr

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Meet Winter. A self-confessed Starbucks fanatic who has visited 10,000 Starbucks stores worldwide.
An interesting article about dealing with brand fanatics came out a couple of weeks ago on the Financial Times and it was quite interesting how the way companies deal with these individuals was remarkably similar to the way people deal with stalkers and celebrities with paparazzi.
Essentially it was keep them happy, reward them from time to time, but keep them at an arms’ length and make sure there is no confusion. This person is not an official spokesperson for your product. Starbucks US has done this very efficiently with Winter, they have acknowledged his support and thanked him through a letter but haven’t really gone beyond that. Starbucks UK for instance had Winter show up to one of their store openings and greeted by the MD himself… a couple of other countries have also followed this approach. Don’t do it! He’s on your side for now but what happens when he’s disappointed by the lack of star service at one of the stores? Social media has made it very easy to have a ally turn into a foe within a few characters and have them communicate their new message instantly.
In addition does any company really want to risk an Eminem-like song being written about them? Can you imagine the storyline of Stan being applied to a brand like Apple or Starbucks? Talk about a PR disaster!

Meet Winter. A self-confessed Starbucks fanatic who has visited 10,000 Starbucks stores worldwide.

An interesting article about dealing with brand fanatics came out a couple of weeks ago on the Financial Times and it was quite interesting how the way companies deal with these individuals was remarkably similar to the way people deal with stalkers and celebrities with paparazzi.

Essentially it was keep them happy, reward them from time to time, but keep them at an arms’ length and make sure there is no confusion. This person is not an official spokesperson for your product. Starbucks US has done this very efficiently with Winter, they have acknowledged his support and thanked him through a letter but haven’t really gone beyond that. Starbucks UK for instance had Winter show up to one of their store openings and greeted by the MD himself… a couple of other countries have also followed this approach. Don’t do it! He’s on your side for now but what happens when he’s disappointed by the lack of star service at one of the stores? Social media has made it very easy to have a ally turn into a foe within a few characters and have them communicate their new message instantly.

In addition does any company really want to risk an Eminem-like song being written about them? Can you imagine the storyline of Stan being applied to a brand like Apple or Starbucks? Talk about a PR disaster!

Filed under branding marketing super brands starbucks fans apple public relations pr business

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Paul Frank, The Orange county cartoonist turned international fashion brand, is taking Julius, its 15 year old red lipped monkey creation, on an interactive mobile tour this summer as it positions the character-based brand for a brand new era.
The Academy of Awesome Mobile Tour 2011 will make stops across the US and feature a variety of quirky activities in addition to a battle of the bands element.

Paul Frank, The Orange county cartoonist turned international fashion brand, is taking Julius, its 15 year old red lipped monkey creation, on an interactive mobile tour this summer as it positions the character-based brand for a brand new era.

The Academy of Awesome Mobile Tour 2011 will make stops across the US and feature a variety of quirky activities in addition to a battle of the bands element.

Filed under brands music tour business pr paul frank cute julius monkey

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Lady Gaga to edit Metro International

That’s right, on May 17th Lady Gaga will be editor-in-chief of Metro and all its international editions (it operates in over 20 countries). The newspaper will highlight equality and individuality issues while still covering all the other content we are used to reading on a daily basis.

A bit of an odd partnership isn’t it? I mean going from columnist at V magazine to editor at Metro is quite a big jump and not an expected one… I’m sure it’ll be a worthwhile read anyway!

Filed under lady gaga metro international newspaper media music editor pr

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adverything:

MTV: The Music Never Stops

To launch MTV’s new concept - The music never stops - we used one of music’s universal symbols: the band t-shirt. We selected t-shirts of artists of different generations. Then we cut them in half and sewed the halves together. On one side, an artist of the current generation. On the other, an artist who influenced him. Over 2,500 models were delivered to four different states in Brazil. VJs and musicians wore them on MTV and were watched by millions. It was made clear to the public. Just like music, MTV never stops.


Credits:Advertising Agency: Loducca, São Paulo, BrazilCreative Directors: Guga Ketzer, Cassio Moron, Pedro Guerra, Marco MonteiroArt Director: Gregory KickowCopywriter: Patrick MatzenbacherExecutive producer: Sid Fernandes


What do you think? I don’t really think the idea is that obvious - at least I wouldn’t have gathered all that information out of 2 tshirts being sewed together…

adverything:

MTV: The Music Never Stops

To launch MTV’s new concept - The music never stops - we used one of music’s universal symbols: the band t-shirt. We selected t-shirts of artists of different generations. Then we cut them in half and sewed the halves together. On one side, an artist of the current generation. On the other, an artist who influenced him. Over 2,500 models were delivered to four different states in Brazil. VJs and musicians wore them on MTV and were watched by millions. It was made clear to the public. Just like music, MTV never stops.

Credits:
Advertising Agency: Loducca, São Paulo, Brazil
Creative Directors: Guga KetzerCassio MoronPedro GuerraMarco Monteiro
Art Director: Gregory Kickow
Copywriter: Patrick Matzenbacher
Executive producer: Sid Fernandes

What do you think? I don’t really think the idea is that obvious - at least I wouldn’t have gathered all that information out of 2 tshirts being sewed together…

(Source: adverything)

Filed under mtv music pr marketing advertising advertisement