Here are all the Super Bowl ads from last night, in case you’ve successfully avoided all the Facebook posts and tweets on them.
Apparently the Bud Clydesdale one was most popular (according to YouTube views) but it was a pretty average year for quality. A lot of them felt like they had a good idea at heart but fell short in execution, or doing something bigger around audience involvement.
If you ask us, there’s nothing that could ever beat the unintended — and completely free — advertising Chanel No. 5 got when reporters famously asked Marilyn Monroe what she wore to bed. Her reply? A few drops of Chanel No. 5 and nothing else.
Which makes so much sense since Jaguar’s target market a) knows who she is b) cares. I sense another case study of automotive brands using musicians the wrong way…
Lynx has run a one-off tactical press ad in the Sun on Sunday that apologises to Prince Harry for the Las Vegas debacle, which the brand jokes may have been caused by the “Lynx Effect’”